Content Marketing Coordinator Position At Ster-Kinekor

Location

Sandton, Gauteng

Type: Permanent Postion.

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Are you passionate about crafting compelling content that captivates audiences and drives engagement? Ster-Kinekor, South Africa’s leading cinema chain, is on the lookout for a dynamic and creative Content Marketing Coordinator to join their team! This is your chance to blend your love for storytelling with strategic marketing in an industry that thrives on entertainment and innovation. If you’re ready to play a key role in shaping Ster-Kinekor’s digital presence and bringing blockbuster campaigns to life, this could be the perfect opportunity for you

Full job description

The incumbent will be responsible for assisting with the marketing function and activities in the content space which aims to stimulate demand for the cinema experience which results in sustainable business growth.

Content Marketing Coordinator Job Duties:

Manage all campaigns & budgets with Sony Pictures, Film Finity, Empire Independent, Gravel Road and other independent film studio to create & execute marketing plans that adhere to the business strategy of driving ticket sales.
Support the Content Marketing Manager & Content Marketing Officer with all movie content campaigns with an understanding of target markets & the company business strategy.
Liaise with Scheduling & Content with regards to Select, Bollywood and other film content. Plan, conceptualize & execute full 360 marketing plans on film content.
Monitor market share, forecasts and budgets on each title
Work with all the various departments (F&B, Group Sales, Media Sales, B2B, Operations, Customer Experience) to ensure commercial agenda of the broader business is aligned
Work with the marketing team to ensure there is a focused strategy to build the emerging marketing base.
Manage all competitions with relevant parties (legal, design team, etc). Ensure all legal requirements are approved with each campaign
Manage premieres, events and activations (sometimes after hours). Work closely with the films studios, events teams and Ops to ensure execution is seamless.
Negotiate with ATL media & promotional partners to maximize marketing campaigns
Work closely with the Content Marketing Assistant on Prestige Premieres & other seasonal promotions in the premiumization space – including IMAX. Work closely with Sales to secure sponsorship partners to enhance the experience for customers.
Briefing in of artwork to the design studio, sending to the film studios for approval and placement on all Ster-Kinekor and other assets
Approving of press releases on these campaigns
Work with CRM team to ensure movie collateral is optimally used within the digital and online environment and, where feasible, studios support CRM marketing initiatives
A collaborative relationship with all the various marketing teams (regional, Clubs, CRM, social media, digital, PR, brand) is essential to ensure marketing plans are co-delivered.
Maintain ongoing relationships with strategic partners (such as Edgars, Discovery, Standard Bank) to include screenings, exclusive promotions to drive acquisitions and attendances for each partner.
Third party promotional partners to include media spend / budget / value to highlight campaign
Ensure all invoices for film studios are done accurately and timeously
Generate PO numbers for various marketing campaigns
Order movie vouchers and catering vouchers when required

Qualifications:

Diploma/ Degree in Marketing

Experience and Knowledge of:

1 – 2 Years of experience as a marketing assistant

Skills and knowledge:

Understanding of marketing principles
Knowledge of Infoworks & extrapolating necessary data
Project / campaign management skills
Events and activation knowledge
Basic planning, organizing & control skills encompassing the ability to plan, schedule, prioritize, focus and keep others informed
Strong verbal and written communication skills
Strong inter-personal skills (ability to work well on cross-functional project teams and foster team commitment to deliverables
Ability to build trust and customer loyalty
Relationship management
Innovative & Resourceful
Self-starter
Creative & clear-thinking
Knowledge of youth trends, changing markets and media platforms
Understanding of the South African you market and changing landscape
Strong knowledge of social media and digital platforms